The Sports for Facial Muscles
In line with the Olympic motto “Citius, Altius, Fortius (Faster, Higher, Stronger),”
sports are traditionally viewed as competitions where victory hinges on specific physical prowess.
However, we question whether sports should be defined by such a hierarchy.

We have shifted our focus to the muscles everyone uses in everyday life—the facial muscles—and,
with the help of AR technology, have developed a completely new category of sport called “Facial Sports.”
Our sports include “Eyebrow Lifting,” where participants compete by raising and lowering their eyebrows,
“Dry Eye Run,” a race that tests the precision of blinking,
and “Kiss Kiss Balloon,” in which players inflate balloons using only their mouth movements.

These sports promote fairness and inclusivity, welcoming participants of all ages, nationalities, genders, and abilities.
By breaking away from conventional athletic hierarchies, they create an environment
where people from diverse backgrounds can come together and compete on equal footing.
The sight of individuals from various walks of life engaging in these activities
reflects our vision of a world where everyone is joyfully connected and equally valued.

[Credit]
Communication Artist: Kosuke Takahashi
Design Engineer: Hiromu Fuji
Support : World YURU Sports Association